Getting ready to create your first survey? Which survey service platform is right for you?
Surveys can assist you in a variety of tasks in daily life, whether it’s signing up for activities, ordering products, obtaining customer satisfaction feedback, or conducting market research. Through surveys, scattered information can be quickly gathered, and many problems can be effectively solved!
Currently, the most widely used survey services platforms on the market are Google Forms and SurveyCake. However, in recent years, why has SurveyCake quickly caught up with the traditional Google Forms and gained the favor of many users?
Now, we will explore the features and differences between Google Forms and SurveyCake!
As a free survey service platform like Google Forms, why is SurveyCake becoming increasingly favored by users?
We will examine step by step how SurveyCake surpasses Google Forms in the survey creation process. SurveyCake is dedicated to providing survey creators with the best possible survey experience, offering comprehensive survey features at every stage of the survey usage. So, what impressive survey features are there? Let’s continue reading to find out!
I. Survey Creation
Question Types and Features
Google Forms:
Offers 11 basic question types for you to choose from and use according to your needs.
SurveyCake:
In addition to covering all the question types provided by Google Forms, SurveyCake also offers more advanced question types and setting tools, including “Ranking,” “Rating”，etc. By making good use of SurveyCake’s 15 question types, you can easily create a professional survey and gain deep insights from respondents.
Comparison of Question Types Between Google Forms (Left) and SurveyCake (Right):
Survey Appearance
Google Forms:
Offers various options for placing images at the top of the survey page and allows you to choose the theme color of the survey, making it more lively. Font selection is also available, although support for Chinese fonts is currently unavailable. It may take some time if you wish to choose different fonts!
SurveyCake:
In addition to efficiently building surveys, SurveyCake also pays attention to the survey’s appearance! Want to make your survey stand out? SurveyCake allows you to insert images at the top and bottom of the survey, making the entire survey seamlessly fit your survey scenario. Additionally, text within the survey can be adjusted to the appropriate size and color, making the overall survey layout more comfortable and visually appealing.
Comparison of Survey Appearance Between Google Forms (Left) and SurveyCake (Right):
Survey Templates
Google Forms:
Currently offers 17 templates for you to use according to your needs.
SurveyCake:
SurveyCake offers hundreds of templates, categorized into eight main scenarios. Simply choose a sample that fits your needs and apply it with just one click. Of course, you can also modify the details and text in the survey template. It turns out that creating surveys can be this simple!
II. Survey Distribution
During the survey distribution phase, the precision of survey distribution targets cannot be underestimated! By distributing the survey to the appropriate audience, your survey response rate will significantly increase, and you will obtain data results that are more closely aligned with the real population profile.
Survey Distribution Source
Google Forms:
Google Forms supports three survey distribution channels, including “E-mail,” “Survey Link,” and “HTML”.
SurveyCake:
If you want to distribute surveys at offline events, it’s challenging to send survey links directly to event participants or ask them to stop and type in the survey link manually. Therefore, in addition to providing “URL links” and “Embed Codes,” SurveyCake can also convert surveys into QR code. With just a scan on a smartphone, participants can immediately fill out the survey. Next time you’re at an offline exhibition, why not try distributing surveys through QR codes!
Comparison of Survey Distribution Between Google Forms (Left) and SurveyCake (Right):
Target Audience for Survey Distribution
Google Forms:
You can only distribute surveys widely without targeting specific groups for survey deployment.
SurveyCake:
Not only can you expose surveys widely, but you can also accurately target suitable respondents to maintain high-quality response data! By using SurveyCake’s advanced survey audience tracking features such as “Facebook Pixel” and “Google Analytics,” you can collect audience profiles of those who filled out the survey. In the future, you can target surveys or advertise to this group or similar audience profiles, effectively increasing conversion rates.
III. Data Analysis
Statistical Charts
Google Forms:
The system converts collected data into pie charts, bar graphs, etc. If you want to further explore insights, you need to download the file, convert it to Excel, and then conduct pivot analysis to discover meaningful insights on your own.
SurveyCake:
Not only can you obtain visually appealing and intuitive charts, but you can also conduct in-depth data analysis directly in the survey backend system. Additionally, SurveyCake supports exporting data in three export formats: “Standard Format”, “SPSS Format”, and “Original Format.” Whether you want to intuitively view the content of each response, convert survey responses into SPSS software-compatible format, or input data into Excel for analysis, it’s all very convenient!
SurveyCake prioritizes both data validity and user convenience. From selecting data to gaining insights into data relevance, you can easily convert data into meaningful information in SurveyCake!
Comparison of Survey Statistical Charts Between Google Forms (Left) and SurveyCake (Right):
IV. Customer Service
When encountering difficult problems during survey creation, what should you do?
Google Forms:
While there is no customer support center, Google Forms does provide a set of documentation called the “Google Docs Editors Help”, which details the steps and methods for creating forms and helps resolve any difficulties you encounter during the form creation process.
SurveyCake:
SurveyCake has a help center that provides manuals and explanations of survey features. If you have further questions, SurveyCake also has a customer success team to assist you with any issues you encounter!
Comparison of Help Center Between Google Forms (Left) and SurveyCake (Right):
Seems like you can already understand the differences between the two, but still a bit unclear?
Let’s experience it firsthand!
V. Conclusion and Comparison
Respondent Experience
Both Google Forms and SurveyCake are free survey platforms. In order for you to experience the differences in form usage between the two, we will directly use Google Forms and SurveyCake to create identical dining satisfaction surveys. This will allow you to personally feel the differences in filling out surveys between the two.
Click here to go to Google Forms dining satisfaction survey
Click here to go to SurveyCake dining satisfaction survey
Statistical Charts
Google Forms:
In terms of statistical chart presentation, both platforms have different approaches. Data collected by Google Forms is typically presented in bar charts to illustrate data distribution. For example, you can see the satisfaction levels and willingness to dine in the following chart.
SurveyCake:
First, SurveyCake presents satisfaction levels for each aspect using a “Radar Chart”, allowing you to quickly identify areas that need improvement. Then, it displays the distribution of satisfaction levels for different aspects one by one.
Additionally, regarding willingness to dine, the survey backend system presents the data distribution using a normal distribution curve, giving you a clear understanding of the average willingness of customers.
Taking “Dining Satisfaction Survey” as an example, the difference in statistical chart presentation between Google Forms (left) and SurveyCake (right) is illustrated in the following diagram:
Data Analysis
Google Forms:
You must download the data to Excel before proceeding with further data analysis.
SurveyCake:
In order to make analysis as simple as building surveys, after collecting responses in SurveyCake, you can directly use “Cross Tabulation” and “Filter” in the survey backend to refine the most valuable data and uncover deep insights.
For example, in dining satisfaction, through “Cross Tabulation”, you can discover that customers who have visited the restaurant more than 4 times are not satisfied with today’s meal. Therefore, you can investigate whether the cooking standards in the restaurant have declined.
SurveyCake’s Cross Tabulation features lets you easily gain deep insights from respondents!
Overall, SurveyCake not only makes survey creation effortless but also allows for intuitive, simple, and efficient data analysis to obtain insights. This is why SurveyCake has gradually gained the trust of users in recent years!
SurveyCake provides the Ultimate Survey Experience for you!
Next time you create a survey, why not use SurveyCake to create a professional survey with both functionality and aesthetics? Click HERE to register for free and effortlessly become a survey expert!
