Wondering if your event went well? SurveyCake lets you easily grasp event satisfaction.
This article will demonstrate the practical application of concepts from the “Survey Design Cheat Sheet” by designing a template for a commonly used “Event Satisfaction Survey.” This template will let you grasp participants’ satisfaction with the event.
If you like this template after reading the article, you can immediately create an identical survey using the “Apply Template” feature in the backend system!
Without further ado, let’s dive right in!
Start with satisfaction surveys for events, from “purpose” to “structure.”
As an example using a satisfaction survey for an event, the purposes of the survey typically include “collecting feedbacks” and “audience demographics” to improve the next event. This is significantly different from event registration forms where the primary purposes are “event description” and “marketing promotion”.
Once the purpose of the survey is determined, we can begin to consider the structure of the entire survey. Firstly, we divide the survey structure into the introduction, content, and conclusion, and arrange the content in each section accordingly to achieve the two purposes of “collecting feedback” and “audience demographics”.
Next, we will analyze this simple framework content diagram step by step, and provide appropriate case references to help everyone collect valuable feedback when designing event satisfaction surveys.
Visual and copywriting aspects of event satisfaction survey
Whether it’s a questionnaire, form, or survey, both visual and textual elements are extremely important. Because if you can’t catch someone’s attention at first glance, even if the survey content is well-designed, it’s still a meaningless survey if it can’t attract people to fill it out.
Survey Visual
It is recommended to include photos taken during the event or banners featuring the main visual of the event itself, allowing everyone to understand the theme and purpose of the event at first glance. If there are no appealing photos or designs available, you can also refer to some free stock photo resources online.
Personally, I really enjoy the high-resolution photography offered by Unsplash and the free Japanese stock photo library Pakutaso. These can be great references for your designs.
For more information on stock photo resources, you can refer to “21+ Free Image Sites to Help You Find Photos You Would Actually Use in Your Marketing”by Alfred Lua.
Survey Copywriting
In event satisfaction surveys, the copywriting typically begins with expressing gratitude to the participants, followed by a restatement of the purpose and significance of the event’s organization. Finally, participants are invited to provide feedback and suggestions for improvement to make future events even better.
For more tips on copywriting, you can refer to https://writtent.com/blog/stuck-writing-35-sure-fire-copywriting-tips-tricks-pros/
Personal Information surveys
In addition to gathering feedback from event participants, understanding the composition of the event’s audience is highly beneficial for future event organization and marketing promotions. Typically, questions about gender, age, occupation, and education level are asked, along with appropriate options and question types to clearly analyze the backgrounds of participants.
Event Surveys
Once personal information has been collected, the next step is to gather the most important feedback about the event. It is typically recommended to inquire about various stages from the pre-event promotion period to the actual event day, as expanding the scope of questions provides an opportunity to identify effective adjustments for the event. For example, asking “How did you learn about the event?” can help in determining which marketing channels contributed the most to participation.
Event CTA
After completing the survey, many people forget that they can also use a Call to Action to encourage respondents to visit your website fan page, or to sign up for the next event.
Such calls to action can be the “final stretch” in the survey process, so remember to make the most of this opportunity for interaction with your audience!
Survey tracking
After designing your survey, if you want to further track it using Facebook Pixel and Google Analytics, you may refer to these two help centers that will help you track your survey more effectively.
Control event registration status
If your event has registration deadlines and limited slots, please refer to our help centers below :
We will teach you how to automatically manage your survey status using SurveyCake.
By automatically closing the form, you can easily prevent embarrassing situations like overdue, excessive, or duplicate registrations.
Use the survey template now!
Click here to login for FREE now, then you can immediately apply numerous beautiful and professional survey templates! All template content can be edited and modified, making it quick and easy for you to create surveys with SurveyCake.
SurveyCake is a cloud-based survey platform developed in Taiwan. Stay tuned to our blog for the latest news and survey-related content. You are also welcome to share our posts with your friends by crediting us. If you have any questions or further inquiries, you can contact us through support@surveycake.com.
